Nike's new Football Pro Genius app is a mental performance training tool that helps you prepare to play football like the pros.
We worked along side AKQA and Nike to creatively direct and design the visual language for the project.
This was then rolled out across all films, games and print media.
We where asked by the Coca-Cola company to bring to life their newly designed logo. This would go on to live as their TV commercial end tags.
A studio film to celebrate the opening of Visual Assembly. The concept was to create a piece that resonated with the name of the studio and represented the building or foundation of something new.
We collaberated with Echoic Audio who provided the exceptional sound design.
Design, Direction and Animation: Visualassembly.co.
Sound Design: Echoic Audio
Audio track: Aphex Twin
This is the opening title sequence, title slates and idents for the prestigious D&AD awards.
A lot of hard work all round especially within such a short timeframe.
Each machine was designed to utilise objects and materials that you would find in an art and design shop. This was to reflect the qualities of D&AD.
Agency: The MIll
The task was to create a sequence to highlight The Mills move to a new building in a succinct but playful way.
The aim was to create a film that hints at new beginnings, so we open with a vintage film reel, which eventually gets shredded and repackaged in a brand new Mill box.
The film has particular nuances that the viewer may not see the first time around… each part of the machine has multiple functions and not just to package and transport. For instance, as tape is wrapped around the cardboard tube, you are able to see the Mill logo being formed from the tape as it turns, and as you see the tube being shredded, particles drop through the shredder’s exhausts also making up a faint Mill logo.
Sound Design: Echolab
These are the opening titles for the Young Director Awards at the 2014 Cannes Lions festival.
This visually dynamic piece explores a young director's vision and their unique way of seeing things. The sequence navigates through abstract interpretations of the delicate process that takes place in the eye of a creative.
Agency: The Mill
We were asked to produce a one off print to feature in an exhibition for the advertising agency Wieden+Kennedy. The theme for the piece was Autumn.
To highlight the emergence of the RMB currency HSBC commissioned Assembly to create a piece of work based solely on the theme of collaboration.
In collaboration with Peter Pilotto and Target we where asked to produce visuals to launch their new collection for 2014.
Visual Assembly was invited to exhibit their work in Mark Hix's prestigious London gallery.
This piece is part of an ongoing experimental series that utilises a 3D pattern drafting program.
The piece explores the intricate characteristics of fabric, capturing its fluid and delicate forms. Resulting in these intriguing sculptural objects frozen in motion.
This piece was created for Technicolour Records (an imprint label of Ninja Tune). It was created for their house bags for all their 12” releases. The image is of a piece of vinyl thats being pulled apart, groove by groove.
This was a self-initiated studio project. We wanted to do something that would let us experiment with different techniques and programs.
A concept we came up with for a brand film celebrating Subaru’s 40th anniversary of their ‘All Wheel Drive’ SAWD technology.
This machine is a wheel driven flip book of sorts. The machine generates the moving image by passing each frame under the tyre using the tyres traction to pull the frames underneath it. The frames are elevated upwards towards the tyre by a hydraulic lift mechanism.
Each tyre has a camera mounted above it to capture the resulting animation.
The screen is split four ways to show the view from each of the mounted cameras. The viewer can then see the film as well as cutting to the machine creating it. At certain points the frames can merge together filling the screen where the animation flows from one screen to another.
The animation will follow a vehicle on a multi dimensional journey which demonstrates the power of SAWD.
Illustration for an article looking at the latest video tools and how
they are making it easier for designers to create high-spec effects.
These playful characters were created to promote 4 music's interactive chart. The orchestra of characters each had their individual instrumental elements and each received unique personality through the sounds created at radium audio.
Concepts for Splinter Cell user interfaces that work in combination with Microsofts Kinect.
The concept is based on a tabbed carousel design that can be manipulated in both 2D and 3D space.
To navigate, tabs can rotate around the central column with a swiping
All the tabs can animate in size, colour, depth and transparency.
As shown, the tabs are currently displaying a map of Africa. Any relevant tab can then be pushed, pulled, swiped or pressed to reveal sub groups displaying more relevant information. These sub groups can then fan out creating multiple cylindrical levels of the carousel.
Tabs can also animate to sound input.
For example a phone recording can be fed into the device and the tabs can react in the same way a graphic equaliser would. You can then pause, play, rewind or fast forward the audio by swiping and rotating the carousel.
This concept is based on columns that can be navigated vertically. Again it can be manipulated in both a 2D or 3D space.
You Scroll up and down activating digital platforms pertaining to information that is needed. These platforms can display anything from 3D representations of possible structures, land masses, voice comms etc to banks of screens or diagrams. These themselves can be spun on their axis and can be made larger or smaller by simple hand gestures. Sub platforms or columns can lead off from the central platform or column displaying relevant information for each task.
Artwork for Falty DL LP on Ninja Tune Records